Metric

For the last six years, I have served as Creative, Marketing and Social Media Director for the indie rock band, Metric. This work oversees comprehensive marketing, social media, and merchandise creative strategy across music artist album, tour and sustain cycles.

Impact

Increased revenue over 300% - Grew Metric’s online and tour merchandise revenue 300% over five years

Drove a 70% growth in Spotify Streams - Produced viral TikTok videos for Metric resulting in a 70% growth in Spotify streams 

#1 Most Followed Indie Rock TikTok - Drove Metric’s TikTok account to become the #1 most followed Indie Rock account of their peer group in 2024

Increased tour merch per head 4x - Merchandise sales increased from $3 per head from the 2019 tour to $12 per head in 2023

Grew off-cycle sales 300% - Off-cycle sales to continue to increase year over year as a result of strategic marketing and limited edition drops